Meet the email strategy automation tool to drive more email revenue.
See how Backbone can help you manage your email marketing in minutes instead of hours. Its algorithms will plan your email campaigns, recommend email flows & create email templates to execute a effective email marketing strategy for your e-commerce brand.
Get Started For Free
Plan your email calendar in minutes.
Backbone’s Email Calendar Builder Algorithm™ creates a custom email campaign & flow calendar each month based on seasonality, promotions, product launches and your team’s bandwidth.
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Planning made simple. Just tell us about your business & let Backbone do the rest. Backbone creates a custom email marketing calendar for you each month so you know what email campaigns to send & when.
No more last minute scramble. Just enter in the details of your promotion or product launch, and Backbone will plan your promotion/product launch teasers, announcements, reminder & last chance emails.
Backbone is pretty smart, but you’re always free to make it your own. Make any changes you see fit – change the date of a campaign or flow, or swap in a different idea you like better.Â
Keep everyone on the same page from start to execution. Just copy a link to share your Backbone calendar with your team, whenever & wherever you work. (COMING SOON)
From idea to design, easily.
Streamline your email design workflow & create emails that convert. Backbone’s Email Layout Builder Algorithm™ builds a custom template for each off your emails -- fully optimized for engagement, clicks, and conversions of course.
No two layouts are the same. With 500,000+ unique possible email layouts, Backbone selects headers, body & footer modules to create a custom email layout for each campaign & flow.
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Success is in the details. Just click on any module in an email layout to see copywriting & design tips, along with creative inspo to get your juices flowing.
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Like a different design more? Make the swap! Each recommended module in an email layout comes with a few options for you so you can always swap in a module you like more.
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Designing made easy. Once you’re happy with an email layout, just click to export it to Figma where you can leverage Figma’s full design capabilities to make it your own.
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Keep creative teams on the same page. Easily share your email layouts, inspo & notes from Backbone, with just a click. (COMING SOON)
Get your email revenue on autopilot.
10-15% of your e-commerce revenue should come from automated email flows.  Backbone’s Flow Recommendation Algorithm™ identifies opportunities for revenue growth & prioritizes the email flows your e-commerce brand needs each month to nurture, convert, and retain more customers for sustainable, scalable growth.
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Your email flow strategy, built for you. Tell us about your business & Backbone builds your flow recommendation plan for your business goals, industry & products to drive more revenue. Plus, it’ll schedule in the projects each month!
Built for your business. With a database of over 250+ flows, Backbone generates custom flow recommendations segmented for your products, industries & customers to build more personalized flows.
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A step-by-step guide to building the optimized flows. Once Backbone selects a flow for your business, it also recommends the number of emails needed & the email topics.
5000+ unique campaign ideas, personalized.
With a database of over 5000+ high-performing DTC email campaign ideas that can be personalized for your brand, Backbone’s Campaign Recommendation Algorithm™ will make sure you’re promoting the right products, with the right message, at the right time… every time.
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Ideas made for you. Backbone’s campaign ideas are personalized for your business & the types of products you sell so they’re always relevant & designed to convert.
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It’s that time of the year... Backbone doesn’t just know your business goals. It’s also smart enough to recommend different campaign topics & promote different products during different times of the year so it’s always relevant.
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Make your promotions & product launches a success. Backbone builds an optimal email calendar during promotion & product launch periods... and generates campaign ideas to drive more sales.
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The easiest email design workflow you’ve ever had.
Create high-quality and high-converting emails at scale with our easy Figma Design Export. Once you’re happy with Backbone’s custom email layout, just click to export & start designing your email in Figma!
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Just click to export. It takes seconds to export your email layouts to Figma & start designing.
Why reinvent the wheel? With our Figma Export feature, you can leverage all of Figma’s powerful design capabilities to make Backbone’s email layout your own.
From design to hitting “SEND”, easily. Once you’re done in Figma, just hit export & upload your images into Klaviyo or any other ESP. And you’re done!
Here’s why they love Backbone:
Backbone is totally flexible!
“What’s really exciting about Backbone is its ability to make proven, profitable email marketing strategies easily accessible for DTC e-commerce brands, without the need to hire a dedicated specialist or invest excessive amounts of time. Its effortless creation of a customized email marketing strategy month after month with just a few clicks is going to be a genuine game-changer for e-com brands. The time savings alone with Backbone are invaluable. With the experience of Longplay behind it, you can trust that each email is strategically timed and designed to deliver results. Just follow the briefs, input your copy and images, and save a ton of time. You can also say goodbye to any guesswork and have peace of mind knowing that your invested time is well-spent. And best of all, Backbone is totally flexible! You can move things about to suit your brand and as your goals and capacity evolve, your email marketing strategy will seamlessly adapt alongside you.”
Highly recommend for any brands feeling like their leaving money on the table with their email marketing!
“As a founder of an ecommerce brand, we always need to stay scrappy to grow our business with our small team & Backbone is a game changer. It saves me so much time each month in planning out our email marketing campaigns & flows. We’ve already seen our email revenue grow from its recommendations. And their “Here-For-You” email consultant is insanely helpful to have an expert we can reach out to anytime. Highly recommend for any brands feeling like their leaving money on the table with their email marketing!”
Wow. Backbone is an absolute game-changer.
“After spending 8+ years building an 8-figure DTC brand, email marketing always took up tens of hours of marketing team time & resources. It’s so helpful to be able to plan & adjust an email marketing calendar quickly, and pass email templates to creatives. I wish Backbone existed when I got started. It would have shortcut a lot of time needed to scale up our email marketing growth.”
Backbone has made my life infinitely easier as a founder of a small DTC brand.
“Email marketing was always one of our bigger revenue channels but I could never find the time to manage & execute it at the level we knew we needed. With Backbone, I can plan a whole month’s worth of email campaigns & flows, create email templates, make notes and pass it off to my team to design in literally minutes. It’s by far one of the most useful tools in our daily workflow & has allowed us to scale our email marketing”.
“What took us hours and hours before now takes minutes, which is absolutely incredible.”
"I’m impressed! Backbone is a really fantastic platform that creates the ability for brands like ours to plan out promotions easily as well as campaigns we want to execute on. What took us hours and hours before now takes minutes, which is absolutely incredible. From the onboarding experience to getting campaigns setup and planned out, Backbone made it really easy for my team to do all the planning and buildout what we need for a full calendar of limited edition product launches, evergreen campaigns, and more. Highly recommend Backbone to any brand that wants to save time and create more efficiencies with their retention efforts."
"This is one of the most seamless and efficient tools I’ve used for email management.
"This is one of the most seamless and efficient tools I’ve used for email management. I’m thoroughly impressed by the examples and templates for exactly how the emails should be created from the images, copy, and types of campaigns. After being able to plan my next quarter in a matter of minutes, is when I saw the true potential of Backbone. "
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Frequently Asked Questions
Is it easy to get started with Backbone?
Our focus has always been on building an easy, intuitive user experience so anyone can get started with Backbone in minutes. Our white-glove onboarding team will get you set up easily and you’ll be able to start using Backbone to plan your email marketing strategy in just a few clicks!
How can Backbone help with my email marketing?
Backbone will help you build your monthly email marketing calendar, plan out promotions & product launches, recommend email flows & create custom email templates... all in minutes! And with our Bandwidth+ Suite, you'll get the support of an email marketing team with our "Here-For-You" Consultant for strategy and technical questions, and email designs with our "Done-For-You" Creative
Do you offer a free trial?
Definitely! Give us a try for 14 days and get unrestricted access to our platform, along with a white-glove onboarding and access to our "Here-For-You" Consultant.
Do I need email marketing experience to use Backbone?
Not at all! In fact, Backbone is designed to let you build, manage & scale your email marketing at the level of an agency, without needing any expertise.
Are there any usage limitations?
Nope. Once you're on Backbone, you'll get full access to all features & our "Here-For-You" email consultant!
Try It For Yourself
Kickstart your email campaigns, build email flows & drive revenue from email marketing.