Build, manage, outsource & scale your email marketing for your DTC brand with Backbone.
The first email strategy automation tool paired with custom email design & on-hand email consultant to drive more revenue from email, without the cost of an agency.
A full-time email marketer or agency can cost $100,000+ per year, but email marketing is critical to scaling your business. That’s why we built Backbone.
Book A DemoWith Backbone, you can plan your email marketing calendar & create all of your email templates for the month, quarter or even the year in minutes.
Need better ideas for emails? Backbone has 5000+ unique high-performing ideas for DTC email campaigns & 250+ recommendations to segment your flows.
Backbone plans out your promotion, product launches and flows each month. And if you’ve got last minute changes to your calendar, like a product launch being delayed, it’ll update your calendar in seconds.
Want your emails to get more clicks & conversions? Backbone creates custom email templates for you with copy direction, design suggestions & creative examples. Just export to Figma & start designing.
Planning an email calendar, designing emails, coming up with campaign ideas & planning flows can take 20+ hours a month. Backbone helps you do it all & customized for your brand in a fraction of the time.
The first tool to streamline your email calendar planning process. Backbone’s Production Manager creates your custom email campaign & flow calendar each month.
Freeform helps you create emails designed to convert with custom email templates. Each email template is optimized to drive more clicks & conversions.
Most brands are leaving thousands of dollars on the table with no email flows. Backbone’s Flow Recommendation Algorithm™ recommends email flows to create each month for revenue growth.
With a database of over 5000+ DTC e-commerce email campaign ideas that can be personalized for your brand, Backbone’s Campaign Recommendation Algorithm™ will make sure you’re promoting the right products, with the right message, at the right time… every time.
Create high-quality and high-converting emails at scale with our easy Figma Design Export feature. Once you’re happy with Backbone’s custom email layout, just click to export.
One of the many perks of Backbone is that you get the power of Longplay, our email marketing agency, behind you. From strategy to creative support, Backbone (literally) has your back.
Kickstart your email campaigns, build email flows & drive revenue from email marketing.